Compare
How do we stack up?
First, I want to be very clear that we aren’t big fans of “comparison” because we share the same goal as a lot of other image optimization services: We want to help you make your site faster so that it is a better experience for your visitors. So, if you already have a solution that you’re happy with, keep using it!
That said, when you’re shopping for something, it can be helpful to see how the different options compare, so here it is:
| Feature | EWWW IO | ShortPixel | WP Smush | Imagify |
|---|---|---|---|---|
| Free Compression | Unlimited Lossless | 100 images/month, lossless or lossy | 5Mb limit, 50 images at a time, lossless only | 20Mb quota/month, lossless or lossy |
| Premium Compression | Unlimited Images* | Unlimited images* | 1 Site, unlimited images | Unlimited Images* |
| CDN Optimization | Included | Included** | Included | N/A |
| CDN Bandwidth | 50 GB | 500 GB | 5 GB | Sold separately |
| Watermark | Yes | No | No | No |
| JS/CSS Optimize | Yes | Separate plugin/service | Yes | No |
| Performance/Caching Plugin | Yes | Sold separately | Yes | Sold separately |
| Lazy Load | Yes | Yes | Yes | No |
| WebP Conversion | Unlimited Free | Paid-only | Paid-only | 20Mb free |
| Auto-scaling | Yes | Yes | Yes | No |
| Cloud Storage Support | Yes | Limited | Limited | No |
| PDF Optimization | Yes | Yes | No | Yes |
| Backups | Local or Cloud | Local | Local | Local |
| Pricing | $8/month | $9.99/month** | $15/month (paid annually) | $11.99/month |