Plans & Pricing

Who’s the Winner?

Original uncompressed imageOptimized compressed image
You are! With an average savings of 50%, the maximum lossy setting lets you take home the prize.

Try it online for free!


EWWW I.O. comes “fully loaded” with everything you need to compress your images:

  • No Speed Limits and unlimited file size (more info). Using automatic Background Optimization and optional Parallel Optimization, get rid of upload delays and get back to doing what you love.
  • Smooth Handling with pixel-perfect optimization using industry-leading tools and progressive rendering.
  • High Torque as we bring you the best compression/quality ratio available with our lossy options for JPG, PNG, and PDF files.
  • Adaptive Steering with intelligent conversion options to get the right image format for the job (JPG, PNG, or GIF).
  • Free Parking means you never pay for an image we can’t compress, you are never billed for a month you do not use the API, and pre-paid credits never expire. Plus, get WebP image generation at no extra cost: any JPG or PNG can be converted to Google’s next-generation image format.
  • Comprehensive Coverage: plugins that can optimize everything on your site, beyond just the WordPress Media Library.
  • Safety First: from purchasing to everyday API use, all communications are secured with top SSL encryption.
  • Roadside Assistance: top-notch support is in our DNA. For priority assistance, be sure to use your registered email or mention your registered email when you contact us for help.
  • Pack a Spare: free image backups store your original images for 30 days.

Take a Test Drive

All new customers receive 500 free credits, and unused credits can be refunded within 30 days.

Tracking Your Mileage

Don’t let WordPress image thumbnails catch you off guard! Find out how many image credits you need and track your usage at any time.

Ready. Set. Go!

Images Optimized Price per image
1 – 1,000,000 $0.003 per image

ic_ev_station_black_36dpDon’t spin your wheels, start optimizing right away for only 99¢ (330 credits). The subscription renews monthly with automatic payments at the end of each billing cycle. Charges are only issued once you run out of credits and accumulate a balance of 3,000+ credits ($9), and you only pay for what you use (no usage, no charges).

Sign-up now

Bronze $9 3,000
Silver $39 13,000
Gold $99 33,000

ic_local_gas_station_black_36dpTop off the tank with credits that never expire. If you have an existing API key, the credits will be added to your account automatically. Paypal is available during checkout.

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How much will it cost?

Find out how many images you have, and enter it below.

Images to compress:


Rules of the Road (Terms of Service)

  • Read this section entirely before purchasing. It is not legalese, and I didn’t write it for fun. Ok, so I DID have a little fun writing it…
  • Every file optimized counts. The servers do not store your files, so they have no way of knowing if a file was already processed. I’ve gone to great lengths to ensure the EWWW Image Optimizer does not double-optimize files unless you (or a plugin you installed) force it to.
  • A single image on your website may have one or more resizes (or twenty). Each of these will count against your quota. If this confuses you, please contact us for clarification before you start optimizing.
  • Converting to WebP requires a valid API key but does not use additional credits.
  • You are responsible for ensuring the integrity of your files, there is no warranty included with this service. You should ensure you have proper backups before using the service.
  • Under NO circumstances will Exactly WWW be liable to you for any cost arising from your use of the service.
  • Your files will not be stored on the cloud server after optimization without your permission. Your files belong to you, and we respect that.
  • You may use your API key on multiple websites.
  • You are responsible for the protection of your API key. If you suspect unauthorized use of your API key, you may reset it on our account page at any time.
  • Your API key will continue to be valid for as long as you maintain your subscription or have a pre-pay balance. You may cancel your subscription at any time, and continue to use pre-pay options only if you choose. If you cancel your subscription, you will be billed for any balance due upon termination of the subscription.
  • REFUNDS: Any unused purchases may be refunded within 30 days of sign-up. We stand behind our service and will assist you in solving any problem you have, but we also expect you to adequately understand what you are purchasing and why.
  • Any abusive behavior will result in immediate account termination. This includes, but is not limited to: insulting remarks, profanity, threats, and harassment. If you cannot restrain yourself, we don’t want your business.